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| Attribute Label | ||
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Description | Promotion of the HEI and provision of information about it in order to raise its profile in the public arena both at home and abroad. May be targetted in various ways at specific groups. |
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display name | Marketing |
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is performed by Organisations | Manchester Metropolitan University, University of Nottingham |
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is performed through Processes | Advertising, Course advertising, Educational liaison, HE Fairs, Open Days, Overseas marketing, Widening Participation activities, Produce prospectus |
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is supported by Application | Customer Relationship Management system |
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present or future | |
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source | Workshop NottmUni Notes 2007-05-11, Derby University interview |